Why We’ll Never Ask You to Sign a 23-Page Contract

A friend forwarded to me a one-year, binding contract that another technology company wanted him to sign.    The agreement was 23 pages.    23 pages!    Full of legalese, fine print, and a bunch of sales propaganda.    My friend didn’t sign it. He took his business elsewhere.    The idea of writing a…

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Why We Keep Our Pricing Model Simple

I went shopping for light bulbs recently, and it made my head spin. I went to one of those big box stores where the bulbs are stacked on shelves that stretch from one end of the warehouse to another. They had had LED bulbs, tube bulbs, incandescent bulbs, halogen bulbs, smart bulbs, and dumb bulbs.…

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Why Technical Documentation is Critical for Your Business

A business owner came to me recently in a panic.  Her top tech guy quit on short notice, and her network was down.  She needed help, and she needed it fast.   When we stepped in to help, we discovered: None of the networks were mapped.  None of the processes were documented.  ALL of the knowledge…

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How a Support Playbook Keeps Customers Happy

A friend told me the other day about a customer service nightmare. He emailed the company that provides his sales management software because the system was throwing errors. Here’s what happened… No reply after 48 hours. On hold for 15+ minutes with the telephone support. A “support” rep who 1) didn’t have a clue and…

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